IDEAS. INNOVATION. IMPACT.info@istrides.in

Brand Identity

A distinctive identity. A consistent presence.
Visual thinking shaped around the character of your business.

YOUR BUSINESS, DISTINCTIVELY EXPRESSED

An identity people recognise.
A presence that feels connected.

A visual identity brings the character of an organisation into focus. We connect ideas, typography, colour and form to create a recognisable expression of the business and the values it wants to communicate.

From logo exploration to stationery and business collateral, each element is considered as part of a connected identity rather than a standalone design.

Explore Our Portfolio
IDENTITY CAPABILITIES

One identity. Many points of connection.

Logo Design

Explore marks and wordmarks that translate the organisation’s character into a clear visual starting point.

Visual Direction

Develop a coherent combination of colour, typography and graphic elements around the chosen identity.

Business Stationery

Apply the identity to business cards, letterheads and other everyday communication materials.

Brand Collateral

Connect brochures, promotional pieces and business communication through a consistent visual language.

Digital Applications

Consider how the visual identity carries into website interfaces and digital communication.

Refinement & Artwork

Review the selected direction, refine details and prepare the agreed identity artwork and applications.

FROM BUSINESS CHARACTER TO VISUAL IDENTITY

A clear path through the project.

01

Understand

Explore the organisation, its audience and the message the identity should communicate.

02

Explore & Design

Develop logo concepts and visual directions, using sketches and mock-ups to make ideas concrete.

03

Refine & Apply

Refine the selected identity and apply it across the agreed stationery and collateral.

04

Review & Deliver

Review consistency and details, then prepare the approved artwork for its intended uses.

Read more about our approach
LET’S CONNECT

Good conversations.
Meaningful connections.

For questions about IStrides Technologies, our portfolio or a past project,
we’d be glad to hear from you.

Contact Us